An Example of the E-commerce Failure

The example of the e-commerce failure is Toys R Us Company. This company is the leading retailers of toys, children's apparel and baby products. In order to provide the customers the products and services whenever and wherever they need, Toys R Us announced its plans to create an e-commerce subsidiary- ToysRus.com.

In 1999, Toys R us.com has established as a premier online toy, video game and baby store outlet. Failing to handle the orders flushed into its website, the company totally lost track of thousands of orders or failed to deliver them on time. The Federal Trade Commission fined Toys R Us $350,000. Although the company had pumped millions of dollars into setting up its own online operation and distribution network for order fulfillment it had to announced 75% slump in profit 2000.

The causes of the failure of Toys R Us.com are when the big company jump into the e-commerce system, they forget some common factors that will affect their company during the holidays. Shipping product takes man power and during the holiday season, it tends to slow down process by the huge volume of orders of the mail service industry receives in that short period of time. In fact, not all the companies have the capital to invest in such a large expansion. If they are going into the e-commerce industry, they can't afford not to put in that investment.
The other causes of the e-commerce failure in the Toys R Us company is the limited choice for the customer. Thus, it is better for customer to chose products that are more effectively in the real world. Clothing shopping online requires the customer to guess at what they had looked like in the garments presented on a Web site. Attempts to sell automobiles online without the test drive that bring inconvenience to customers.

On the other hands, the failure cause is delivery the stock to customer is not on time. Bricks and mortar retailers have no such problems. Failure to deliver the ordered stock on time to customers caused eToys (Toyrus Company) to give away hundreds of $US100 vouchers to displeased consumers. As a saler, provide the product to the customers on time is a major resposiblity and those who fail to do so will getting out from market.

Google is changing EVERYTHING

The IT and E-Commerce management strategy of Google is effiecient and effective, is generating more and more profit and revenue. It is being developed through a glimpse at Google activities and enterprise research.

Firstly, Google introduced Google Spreadsheet, which can transfer Excel's .xls format or open Comma Separated Value (.csv) format. The writely word processing application of Google acquired in 2006 and its internally developed oped Google Calendar. Google Spreadsheet is currently worked with Google Base, an online databaseservices that enables the postings of various types of information online as well as classify the relevant knowledge into specific features, such as Google Local Search (local.google.com)

Google is offering Google Office,Web programs for mails, communication and scheduling, Google Calendar, Google Maps, Google Mini and others. In my opinion, Google is a up-to-date and successful company as it has improved and provide various types of activities. From the Google Web, it has been categorized into several types. They are as follows:


Gmail is a new kind of webmail, built on the idea that email can be more intuitive, efficient and useful. It has less spam (keep unwanted messages out of your box with Google's innovative technology), mobile access (read gmail on your mobile phone, lots of space (over 7339.792782 megabytes of free space)


Create, edit and upload quickly- Import your existing documents, spreadsheets and presentations, or create new ones from scratch.
Access and edit from anywhere- All you need is a Web browser. Your documents are stored securely online.
Share changes in real time- Invite people to your documents and make changes together, at the same time.



Google Calendar organizes your schedule and share events with friends by discovering new calendars (TV shows, concerts & more), schedule from anywhere (on-the-go mobile access) and reminder from SMS and email.


Google recently stopped development on Notebook, which means it's no longer open to sign-ups by new users or being improved. Don't worry if you're already a Google Notebook user! You can still access all your notebooks and data from this page (http://www.google.com/notebook/).

DOCX ImportYou can now import Word 2007 files (.docx) into Google Docs. We've improved the sharing dialog to make it easier for you to publish your spreadsheet into different formats! Using the new publishing dialog, it's easy to get an html snippet, pdf file, or published link and share it with your friends, family, or colleagues.


There are a numbers of new Google Enterprise Search:

1. The Google Solutions Marketplace links customers to vendors whose solutions integrate and extend Google's communication, collaboration, and enterprise search products


2. The Google Search Appliance 6.0 improves user experience and administrative customization options.


3. The Google Search Appliance (GSA) provides fast, relevant search for your website or intranet. An on-premise, easy-to-deploy solution, the GSA provides your organization with high relevancy right out of the box, can be customized to meet your specific needs, and scales easily as your content grows. Google Search Appliance 6.0 comes with a brand new architecture, (GSA)n, which enables new heights of scalability, customization, and search quality.


4. Google Mini bring simple, familiar Google Search to your small business intranet or website.


5. Product models choose the intranet solution that fits your needs.


6. Industry solutions is organizations from different industries have different needs. For this reason, Google many tailored solutions to fit each industry, from aerospace to healthcare to media. Additionally, if you are looking for a departmental solution, it has solutions addressing customer service, engineering and many others. Discover how organizations similar to yours have benefited from our industry and departmental solutions


7. Google Enterprise Partner offerings include enterprise integration, solution customization, complementary products, and training. Our partners are system integrators, consultants, independent software vendors, VARs and distributors - they provide value-added services and solutions that complement and extend our family of enterprise products.


8. Tours and demo
   

GOOGLE is able to make changes because it is successful and competitive than others!!
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Successful E-commerce ~ eBay

Almost everyone who has made a transaction on the Internet has used the global online marketplace that trades just about everything, either for the sale itself or to compare prices.The one area in which online retail commerce seems to have been a success is eBay. eBay is the world's largest online trading community and it was an online auction and shopping web sites in which people and businesses buy and sell goods and services worldwide for 24 hours per day and 7 days per week in every years. What they are offering their users is an opportunity to come together in one Internet site and be able to buy and trade a wide range of items, including fine collectibles. It allows people to pursue their interests and their passions in the areas of their hobbies and their collectibles.



eBay Inc. is an American Internet company that manages eBay.com. In addition to its original U.S. Web site, eBay has established localized web sites in more than thirty other countries. eBay Inc also owns Paypal, Skype, StubHub, and other businesses.
Why I said eBay is a successful E-commerce ??? I have based on some characteristics that I’ll explain it as the following:

Well Designed And Organized On Webpage ~

1. Tell Users Where They Are
Whenever a user is navigating inside a store with more than 1 sub-level of navigation, it's critical and to clearly show them where in the site structure they are. This should be accomplished with headlines, sub-headers (when necessary) and breadcrumbs (e.g. Home >Buy > Clothing, Shoes & Accessories > Girls > Shoes > Search results).

2. Allow Users to Sort Every Which Way
The standards are "Price + Shipping: lowest first," "Price + Shipping: highest first," “ Price: highest first,” “ Best Match, ” “ Time: ending soonest,” “ Time: newly listed,” but all the other sorting options must exist (assuming it's possible to do so).



3. Show us the Products
They offer users the option of seeing every products on one page and choose the picture sizes of all items or enlarge the picture for certain products.





4. The Search Bar in Easy Reach
Users can easily find out which kinds of category and which are the preference brands they are searching.

5. Get as Close As You Can Get (while staying relevant)
eBay has done a masterful job showing which queries would have produced results. This advanced technique should be a wake-up call to others.





6. Give Users Search Refinement Options
eBay have an advanced searching system that can allow users to select prices, options, colors, sizes, models, etc, do it. eBay also allow users customize preferences of their own.

eBay is always giving excellent customer service that is a vital component of a successful e-commerce company Good customer support can improve the customer experience, add value to your company and encourage valuable word-of-mouth marketing. eBay is a fun place to work because that is the great majority of people who are selling on eBay are really warm, decent, trustworthy and honest people. It's great to see how they interact and show those same characteristics toward their fellow eBay users. They also know that a lot of folks have been creative in how they sell items on eBay.